Client: NCBA (formerly CBA)
Co-Designer: Design Partnerships
Status: Complete
Year: 2016-2018
Location: Nairobi & Kisumu

In 2017 CBA, Kenyaʼs largest privately owned commercial bank launched LOOP, an internet based digital financial service provider. This product was aimed at the millennials who displayed a significant aversion towards the traditional retail banking format.

two x fourʼs winning submission emerged as one of the finalists in a design competition and was tasked with co- designing and managing the roll out the new LOOP branches.

Our approach was to redefine the banking topology by creating a social atmosphere borrowed from the hospitality industry, devoid of all semblance of a traditional bank.

We consciously designed a space that eliminated the regular banking language of hierarchy and privilege while introducing a new language for a democratic space. This environment would encourage any and every millennial, irrespective of their economic standing, to feel like a valid and unique client as they casually banked and socialized with each other and customer service over a cup of coffee or tea.